As a child I dreamed of becoming a journalist. While I haven’t fully completed that dream, I’ve found ways to incorporate journalism into my everyday life. I journal, I blog, I send snail mail, and I write - for personal and professional enjoyment.

In every role I’ve held in my career, I’ve been a writer - be it for blogs, emails, product display pages, product packaging, campaigns, shopper marketing headlines, press releases, social content, or white papers - I’ve dabbled in it all.

I love getting to know my target audience, to deeply understand their needs and wants, and to create copy that speaks to them. Not just words, but words with meaning. Words that resonate.