I worked with Orgain for 5 years, starting in consumer and product marketing, and then pivoting to brand. During this time, my writing touched every aspect of the company - especially in the earlier days when we didn’t hire external copywriters. I wrote it all:

  • Product Display Page Copy

  • Email Copy (promotional and brand)

  • Packaging Copy

  • Headlines

  • Campaign Headlines and Subhead

  • Shopper Marketing Collateral

  • Retailer.com

  • Amazon.com

  • Blogs - Recipes and Lifestyle (SEO optimized)

  • Video copy

  • Social Media

  • PR

  • Brand Voice Guidelines Decks

All system glow.

Managed Orgain’s collagen protein business, securing our position as the #2 collagen brand. As brand manager, I led loads of consumer research to intimately understand our consumer and their needs. I led brainstorm sessions to get to the most impactful headlines - learning that collagen’s not just about how you look but how you feel. I educated the cross-functional team, collaborated on go-to market plans, and oversaw creative and copy for all our collagen skus.

Headline Examples:

  • THAT All System Glow Feeling

  • THAT Get Up ‘N Glow Feeling

  • THAT Get Up ‘N Keep Glowing Feeling

  • FEel, move, and look your best with Orgain collagen.

  • Collagen replenishment for hair, skin, nail, and joint support.*

  • 20g grass-fed colagen to support hair, skin, nails, and joints.*

*These statements have not been approved by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Orgain Grants for Greater Good

Ideated, managed, and launched Orgain’s first ever philanthropic campaign. The campaign generated 16M impressions - tripling our goal, exceeded PR expectations, and was celebrated by our Board of Directors. The campaign highlighted Andrew’s story, it supported small businesses during the difficult Covid-19 pandemic, and it engaged consumers as they got to vote for our grant winners.

My responsibilities included:

  • Ideating program and process

  • Managing cross-functional team

  • Managing all copy for web, social, video, PR, email

  • Managing visuals for campaign

  • Tracking KPIs

  • Managing regulatory

Sport Protein Launch

I wrote copy for all assets of the Sport Protein launch - taglines, product display pages, and campaigns. I managed the team through a strong 360 launch plan to celebrate the new powders.

Orgain 30g Sport Protein Powder

A protein packed plant-based powder, Orgain Sport Protein is perfect before or after a workout. With 30g of organic protein and 5g of BCAAs, this powder is designed to support, strengthen, and recover active muscles. Enjoy this unique blend of plant-based ingredients, including tart cherry, fermented turmeric and ginger. Together these ingredients support muscle recovery, reduce muscle soreness, and provide powerful anti-inflammatory and antioxidant benefits.

Orgain Sport Recovery

A delicious and refreshing lemonade, Orgain Recovery is that and so much more. Meticulously crafted with intentionally selected plant-powered ingredients including Apple Cider Vinegar, Amla fruit, Reishi Mushrooms and Ashwagandha, this adaptogenic lemonade is replenishment done right. Enjoy it post-workout or throughout the day to feel your best.

Orgain Sport Energy

A natural, plant-based energy boost, Orgain Sport Energy is fuel for your workout and your day. Comprised of delicious, plant-powered ingredients including organic beets, green coffee beans, and Amla fruit, our Sport Energy is sure to put the pep in your step.

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